Check out Sensory Lab at David Jones – I bought some coffee from there recently.

I just listened to a podcast from the brains behind Sensory Lab, Sal Malatesta, on The Hive’s podcast channel. Loved the passion that comes out, and the leaps he takes to get this and other initiatives off the ground. Moreso, I love the mutual benefits he’s managed to achieve.

He invests $20k into a coffee farm in Ethiopia so that they can best filtrate and purify the water, and provide good irrigation techniques to ensure the best quality ‘green’ (that’s coffee speak of bean off the plant). Then, he purchases the single origin green direct from the farm, and can be ensured of the highest quality product and one of only a few suppliers of it. If that doesn’t demonstrate exclusivity, excellence and social enterprise, I don’t know what will!

Cup of excellence – go get it there!